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- <text id=89TT3029>
- <title>
- Nov. 20, 1989: Fresh Faces From Beantown
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Nov. 20, 1989 Freedom!
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- MUSIC, Page 89
- Fresh Faces from Beantown
- </hdr><body>
- <p>Boston's New Kids on the Block lock up the charts
- </p>
- <p>By Jay Cocks
- </p>
- <p> Born to be hated: fresh-faced white boys, copping black
- street attitudes, co-opting black dance sounds, style and slang.
- They produce Reddi Wip pop music that comes out of nowhere but
- sells a cumulative 7 million on two albums, scoring with five
- hit singles (Cover Girl is currently No. 2), while the R. and
- B. brothers still struggle for the mainstream breakthrough.
- </p>
- <p> The New Kids on the Block are commercial product all right,
- right down to the heels of their felony flyers. Fast-food
- Princes, Jack-in-the-Box Jacksons, rappers with no nutritional
- value. Right. They're also pretty good and, of course, just
- plain pretty. Their just released Merry, Merry Christmas is a
- Yuletide celebration that sounds snappy while simultaneously
- evoking the innocent pleasures of mistletoe and holly. All the
- things that hard rap never is, but those 7 million record buyers
- apparently yearn for it to be: safe, snug and (if you listen
- close), just a little smug. This is one key to the Kids'
- success. Parents are perpetually sweating about rap-smitten,
- rock-blitzed offspring going to concerts and mixing it up with
- gold-chain snatchers and drug vendors. Little chance of that on
- any block where the New Kids reign.
- </p>
- <p> They are as scrubbed up as the Bay City Rollers and as
- menacing as lap cats. So what could be their main "dislikes,"
- as listed, fan-mag style, on their 1986 debut album? Jonathan
- Knight, 20, and Danny Wood, 20, say "prejudice"; Donnie
- Wahlberg, 20, mentions "war," and Joseph McIntyre, 17, nominates
- "poverty." Jordan Knight, 19, Jonathan's younger brother, plumps
- for "all basketball teams except the Celtics." There, then. You
- wouldn't mind if your daughter married a New Kid, unless, of
- course, you're a Lakers fan.
- </p>
- <p> "We never got together and said we were going to be good
- role models," says Donnie. "When we say no to drugs, it's from
- seeing people around us using them." The Kids all hail from
- Dorchester, a blue-collar section of Boston where the street
- action can run pretty heavy. Maurice Starr, 35, the drummer and
- producing whiz who put the Kids together in 1985, comes from
- neighboring Roxbury, where the streets are definitively mean.
- He has produced all the Kids' records, writes much of their
- material and commands the instrument work ("All instruments
- played or programmed by Maurice Starr" reads a large credit on
- the Hangin' Tough album). His gifts give the Kids a smooth buzz,
- but his ego increasingly gives them a pain.
- </p>
- <p> Starr, who assembled the soul group New Edition (from which
- the superlative Bobby Brown emerged), has the musical
- credentials that the Kids still lack. "Our first album was a
- Svengali-type situation," Jordan Knight concedes. "But on the
- second," Jon Knight adds, "we told him stuff we wanted. We're
- from the streets. We like music that is funky, with heavy bass."
- </p>
- <p> This week the Kids leave home (everyone still lives with
- his family) for a five-month tour. Starr will show up only
- occasionally, so the fans, Donnie thinks, will finally learn
- that "Danny is a great songwriter, Jordan is a great
- keyboardist, that I am a drummer and singer and dancer." Four
- years ago, Jordan auditioned for Starr and got told, "Get ready
- to be great. You are going to be the biggest thing in the
- world." Replied Jordan: "All I want is a scooter." He got his
- wish, and then some. Just now, the New Kids on the Block are
- hell on wheels.
- </p>
- <p>--Elizabeth L. Bland/Boston
- </p>
-
- </body></article>
- </text>
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